No. 7
"Ta Dah!"

To relaunch the UK’s biggest cosmetics and skincare brand we took a sniper bullet to all the airbrushed blondes spouting dermobabble and created a campaign that celebrates how makeup makes women feel, as well as look.

This first spot picked up a silver at the British Arrows, which was nice.

Directed by thirtytwo through Pulse.

No. 7
"The Next Day"

The second of our three Ta Dah! trilogy. Like The Empire Strikes Back with mascara wands instead of light sabres. 

Directed by CANADA.

No. 7
"Ex vs Exit"

The third and final part of the Ta Dah! trilogy. Directed by thirtytwo through Pulse.