To relaunch the UK’s biggest cosmetics and skincare brand we took a sniper bullet to all the airbrushed blondes spouting dermobabble and created a campaign that celebrates how makeup makes women feel, as well as look.
This first spot picked up a silver at the British Arrows, which was nice.
Directed by thirtytwo through Pulse.
"The Next Day"
The second of our three Ta Dah! trilogy. Like The Empire Strikes Back with mascara wands instead of light sabres.
Directed by CANADA.
"Ex vs Exit"
The third and final part of the Ta Dah! trilogy. Directed by thirtytwo through Pulse.