"Spend it Well"
Life's short, so spend it well.
Burn the candles. Wear your fancy pants. Don't save your Sunday best for Sunday.
This is what we pitched to M&S when we won the account.
And here's the launch spot, along with some totes mobile vertical teasers we put out on social and a selection of print that shows off our brand new visual identity.
Film directed by Francois Rousselet through Riff Raff.
Photography by Elaine Constantine.
Credit: Creative Directors