"Playin' With My Friends"
To show the wide range of IKEA products that allow kids and adults to socialise together, we created a music video showing a dinner party as seen through the eyes of a little girl.
After many late nights trawling through hours of god-awful music we finally struck gold and found our soundtrack, B.B. King's Playin' With My Friends. We asked up and coming Welsh band Masters in France if they wouldn't mind re-recording it for us, while up and coming director Dougal Wilson handled things behind the camera.
Lots of people said nice things about the spot, which launched during X Factor on TV and before Skyfall in cinemas, and Masters in France reached number 14 in the charts.
We’re pretty sure that Dougal guy’s going to be big one day, too.
Get Playin’ With My Friends by Masters in France on iTunes here.