“The Good Ship IKEA”
IKEA Greenwich is their newest and most sustainable store in the UK. So to launch it, we created a huge, robotic version of their popular SMÄKRYP bath toy which sailed around the waterways of Greenwich cleaning up trash.
Creatives: Matt and Jess
We also created oyster card holders made out of upcycled bouncy castles and the iconic FRAKTA bag. We handed them out around Greenwich in the run-up to the store launch, along with pre-loaded Oyster cards so people could get to IKEA’s most sustainable store in the most sustainable way.
Creatives: Roman and Gustavo