“The Good Ship IKEA” 

IKEA Greenwich is their newest and most sustainable store in the UK. So to launch it, we created a huge, robotic version of their popular SMÄKRYP bath toy which sailed around the waterways of Greenwich cleaning up trash.

Creatives: Matt and Jess


“Oyster Wallets”

We also created oyster card holders made out of upcycled bouncy castles and the iconic FRAKTA bag. We handed them out around Greenwich in the run-up to the store launch, along with pre-loaded Oyster cards so people could get to IKEA’s most sustainable store in the most sustainable way.

Creatives: Roman and Gustavo