Halfords
"Tour de Britain"

This was the first piece of work for a new client. Halfords wanted a big summer cycling anthem, so that’s exactly what we gave them. We created an online movement to find out what makes people get on their bike, and created this TV and cinema spot featuring all the cycling tribes of Britain. 

Caution: this film contains some very fat blokes in Lycra.

Directed by Glue Society.