Coca-Cola were given 1000 spaces in the 2012 London Olympics torch relay and wanted a cool way of giving them out. So we created the Future Flames campaign. A project where young people could nominate a friend to carry the torch. To help spread the word we created this TV and cinema spot which featured real life upcoming stars of music, sport, dance and ummm… treehouse building. It also featured Thomas Turgoose AKA the little skinhead from This Is England carrying a burning torch in search of these Future Flames.
Directed by Jaron Albertin through Smuggler.